The Dutch Marketo user group met at Marketo's EMEA headquarters in Dublin for the periodic user group meeting. The group usually meets in the Netherlands of course. But we took the opportunity to visit Marketo's new office in Dublin.

Essent, pressured by energy market forces, for the first time ever in the market, is now serving large B2B customers online. With that, Essent had the need to support the execution of campaigns for acquisition and retention.

Read how Marketo is leveraged in B2C; How to find en engage ambassadors; How complex customer data is used for operational lifecycle emails; Connecting a mobile app.....

Read about challenges and solutions in multiple (Marketo) projects.

Diederik Martens acted is closing corporate keynote speaker. An international software company, with a headquarters in Germany, invited Diederik on their annual global marketing kick-off.

The Content Marketing Fast Forward (CMFF) event was in Amsterdam on 18 May. CCMF was hosted at the Amsterdam Public Library’s theater. Prior to the CMFF event Diederik was interviewed for a guest blog on cmffevents.com.

As every year since 2011, Scott Brinker releases his marketing technology landscape infographic. Since a few years it’s actually a supergraphic. That’s due to the size it has grown to. Just check out the numbers in this list below.

With frequent acquisitions it’s important for Dassault Systèmes to provide new business entities with a state-of-the-art marketing engagement platform.

Gartner names Marketo leader in their Magic Quadrant for CRM Lead Management for the fifth consecutive year.

"If you zoom out far enough, it can make you a strategic partner for growth." Read the full MarketingProfs.com article on marketing at scale growing pains.

A success journey towards digital transformation

Ik heb deze korte blogpost geschreven, zodat jij als bezoeker makkelijk de presentatie kan downloaden. Via de onderstaande links kun je ook additionele achtergrondinformatie en voorbeelden vinden.